Uncategorized
11.07.14
Experiential marketing at the BET Experience Awards
From personalising a can of Coca-Cola at the ‘World of Ahh’ stall, to a Nissan Fan Fest station where you could spin a wheel to be in with a chance of winning branded prizes, this event was an experiential hole in one
09.07.14
Great Experiential Marketing: Classic book benches
Peter Pan, Paddington Bear, the Claire Bean series, the Jacqueline Wilson series, War Horse, Sherlock Holmes, Mary Poppins, James Bond, Poirot and How to Train Your Dragon, and many, more appear in London
08.07.14
Penguin Books Australia’s ‘Dial-a-Story’
Writers tell a personal story to telephone callers in Australia for Penguin's Dial-A-Story
07.07.14
BEcause creates giant artwork for Save The Children activation
BEcause promote Save The Children at this year's The Color Run
04.07.14
Great Experiential Marketing: Tui’s ‘Catch a Million’ campaign
$1,000,000 catch - Tui rewards customers for making one handed catches at New Zealand cricket games
04.07.14
Anti-football can & a tiny football pitch
Orangina help 37million French people stage a quite protect against football whilst Herta install a free football shaped meatball vending machine in Belgium
30.06.14
Because designs green themed set for British Gas Generation Green
Westfield Stratford City and British Gas staged a four-day dance-themed event as a part of it's Generation Green initiative.
27.06.14
Great Experiential Marketing: CIF cleans Romania
Cif wanted to eradicate any messaging that could damage a child’s development, and so was on hand throughout Romania to clean off offensive graffiti that was alerted to them through their innovative app
27.06.14
Great Experiential Marketing: Jamba Juice’s YouTube dance-off
Jamba Juice and DanceOn, a network for professional dancers, threw a dance party on the beach. The juice brand is offering trips to New York City, Los Angeles in July and San Francisco in and a $100 Jamba Juice gift card for the best dance videos – what an incentive!