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17.04.14

Because offers warm welcome for British Gas customers

Customer service areas, genius bar and children's area all feature at British Gas' Here To Help campaign.

14.04.14

International culinary center’s ‘edible handbag’

International Culinary Center promote classes as a person eats their handbag on a New York Subway train

11.04.14

Great Experiential Marketing: McDonald’s’ McDrive surprise

McDonald's 'McDrive Suprises' campaign shocked customers with quirky characters that included an opera singer, a wrestler, and even a couple in the midst of a steamy moment

10.04.14

6 tips for local and niche marketing

Capturing people when they are open and relaxed at a local or ‘niche’ event can be a great opportunity to reach them through brand experience

04.04.14

Great Experiential Marketing: HTC One skate park

Selfridges and HTC team up to launch new spring-summer collection and the HTC One with the UK's largest free indoor skate park.

28.03.14

Drones get into formation in guerrilla stunt

30 drones form the Star Trek logo to promote WWF Earth Hour and the launch of the film later on in the year

27.03.14

6 tips to engage consumers through conversation marketing

Conversational Marketing is a fantastic way to build this trust, cutting through the clutter and noise of everyday marketing, and forging genuine connections in the way only true dialogue can

25.03.14

Great Experiential Marketing: The Ricola cough concert

Coughers interrupt pianist as a way to promote Ricola

20.03.14

Great Experiential Marketing: Power Activ’s topless toilet serenade

Toilet goers suprised to find that a simple flush opens up to a world filled with the shirtless boy band 'The Balls Dream Band' to promote Power Activ