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15.11.21

Meet Katie Penfold, our new Managing Director

Market leader, passport stamp collector, cocktail authority and expert hugger; Team Because is lucky to have Katie as our new UK MD.

15.11.21

TURNING SPECTATORS INTO CONNECTED FANS: THE FUTURE OF SPONSORSHIP

Empty stadiums and lockdowns have changed sports viewing forever. Here’s how to create better fan experiences and brand connections with cutting-edge digital tools.

08.11.21

A (digital) superstar is born in AR singing competition, Alter Ego

Augmented Reality (AR) is paving the way for a new generation of digital superstars in Fox Network’s innovative new series, Alter Ego

08.11.21

Meet Elizabeth Dale, our new Account Manager & Event Producer

Elizabeth is our talented new event planning maestro with speed-reading skills, wanderlust, and green fingers. She’s also a gin connoisseur, and cooks a mean roast. 

01.11.21

Meet Hema Rajyaguru, our new Senior Account Manager

Adrenaline junkie, globetrotting adventurer, and brunch connoisseur, Hema brings new flavours and talents to our Because team. Here’s more insight into our resident daredevil.

01.11.21

A new augmented reality world for Whitlock’s, a kraft heinz brand

A rule-breaking AR Portal that takes users out of this world. Literally.

25.10.21

We’re evolving into the agency of the future

We’ve pushed ‘go’ on our evolution plan and the pieces are all comfortably falling into place – here's what we considered when conceptualising our agency of the future.

25.10.21

Meet Patrick Hammond, our new Assistant Accountant

As an account-balancing wizard and IT guru, Patrick is the best person to have on speed dial. Here’s what the Because team can expect from their new officer fixer.

14.10.21

The Evolution of the AFA Hybrid Conference – Evolve 2021

EVOLVE 2021 allowed for a truly hybrid approach that brought together both the benefits of virtual conferencing with face-to-face social networking.