We loved the great use of brand experience at the BET Awards Fan Fest!
Cable network BET hosted an amazing event packed full of experiential activations as part of their BET Experience Awards.
From personalising a can of Coca-Cola at the ‘World of Ahh’ stall, to a Nissan Fan Fest station where you could spin a wheel to be in with a chance of winning branded prizes, this event was an experiential hole in one.
Read more about this experiential packed event over on the Marketing Society blog here.