Uncategorized
25.06.14
Mastercard’s sky-high dining brand experience
MasterCard and celebrity chef Marcus Samuelsson are treating foodies to a sky-high dining experience on top of a billboard platform in New York’s legendary Times Square this summer
23.06.14
Because Australia strengthens team with three new recruits
Because Australia has strengthened its team with three new appointments, following the recent growth of the business.
20.06.14
Great Experiential Marketing: C&A’s Fashion Lock
Calvin Klein give away free items of clothing after Facebook like-locked hangers are unlocked
20.06.14
Great Experiential Marketing: Microsoft’s Inner Circle event
Microsoft host interactive event in New York to show off what Cortana can do
13.06.14
Great Experiential Marketing: MAC’s synchronized swimmer stunt
Synchronized swimmers promote M.A.C's ‘Alluring Aquatic’ collection on Hollywood Boulevard
11.06.14
Great Experiential Marketing: Ray-Ban’s sensory artisan workshop
Ray-Ban celebrated the launch of its New Materials collection with this sensory and interactive experiential event in New York
06.06.14
5 steps to an authentic brand conversation
Experiential is the perfect platform to begin this dialogue. Here are 5 ways we’ve found that can help start an authentic conversation between brand and consumer
05.06.14
Great Experiential Marketing: Samsung’s giant dishwasher prank
Samsung trap people inside a human dishwasher to advertise their new Chef Collection
03.06.14
BP appoints Because for major experiential drive
Because to design and deliver a nationwide experiential roadshow to bring to life BP's new “Green Lights All the Way” advertising campaign.