Uncategorized
29.08.14
Nike’s pop-up brand experience
In a bid to get people talking about its new Nike Court collection in the run up to the U.S. Open, the sportswear giant constructed a pop-up space for non-stop tennis tournaments on a busy crossroads in New York
27.08.14
Great Experiential Marketing: IKEA showrooms for rent on Airbnb
Airbnb offer up showrooms in IKEA, Sydney for people to rent
21.08.14
Discovery Channel’s shark week fin fest
Sharks invade LA for the Discovery Channel's Shark Week
19.08.14
Chilsung Cider’s magical wish vending machine
People were leaping for cider in a railway station in Seoul in return for granted wishes
15.08.14
Great Experiential Marketing: JetBlue Mint Room flying experience
LA are treated to JetBlue's new-inflight experiences of more legroom, TVs and free snacks
15.08.14
Mercedes-Benz’s art and music mash-up
In order to showcase the intrinsic bond between music and cars and the evolution of the Mercedes-Benz brand, the tour features music from Alabama Shakes, plus a live interactive art exhibition by Mr. Brainwash
13.08.14
Great Experiential Marketing: Tanqueray’s cinema bus shelters
To celebrate the Malaga Film Festival, gin purveyors Tanqueray constructed a striking campaign on the streets of Malaga, by turning 238 normal bus shelters into fully decked-out and immersive cinemas
11.08.14
The art of marketing ‘boring’ products
Allianz incorporated an interactive element to its catalogue, and created one you'd actually want to read
07.08.14
Great Experiential Marketing: Syfy channel’s killer shark prank
In a bid to get people talking about gory film ‘Sharknado 2: The Second One’, Syfy pranked shoppers in a London fishmonger with an animatronic killer shark.