Uncategorized
11.03.11
The 7 Rules of Brand Experience
Brand experience is now fully embraced by brands and agencies alike, and as a result, the benchmark for a great brand experience has been significantly raised.
04.03.11
Interactive touchscreen vending machines from Japan!
The Japanese are always one step ahead when it comes to anything technical, so it's no surprise they've invented the interactive vending machine!
25.02.11
Caribou Coffee bus stops bring a new meaning to ‘hotspot’
Caribou Coffee are offering a fun but functional total immersion experience for locals in the snowy city of Minneapolis. Their oven-shaped bus shelters come complete with working heaters to convey the 'Hot 'n Wholesome' brand message whilst warming those freezing tootsies at the same time!
18.02.11
Social Media Alert: Homophily
We were at a conference on global media trends last week and one of the speakers really caught our attention.
26.11.10
Win for BEcause at the UK Event Awards
We're delighted to have won the 'Best Experiential Event' category at last night's UK Event Awards in Manchester!
26.11.10
Human art installation will be visible from space!
Thom Yorke has arranged for a satellite to hover over Brighton beach and take a photo as part of the Earth 350 project. It’s billed as the first art exhibit large enough to be seen from space.
26.11.10
Credit cards not just for Squares
Square launch a mobile phone app that skims credit cards - perfect for small businesses
26.11.10
ING human billboards get people talking
Research by ING Direct found that the growth of its online banking was largely down to its own clients word of mouth. So it's fitting that ING Direct has chosen its own customers to star in the ads.