Uncategorized

07.08.14

Changing room adventure in South Korea as people pickaxe to free high-performance outdoor gear from a large block of ice, and throwing snowballs at a spherical container to free more gear, all of which they could keep afterwards.

01.08.14

Comic-Con has been home to many experiential marketing stunts in its 44 year history, and it looks like this tradition isn’t going anywhere

31.07.14

Samsung proved the water resistance of its Galaxy S5 with underwater selfies on Lake Zurich

30.07.14

Mailmen were about at Veuve Clicquot's 'the Clicquot Mail' launch in New York

24.07.14

Hefty give aways, brass band and Mardis Gras Indians all on the scene for 'The Big Easy' truck in Texas

23.07.14

Kellogg’s Recharge Bar, the cereal brand’s pop-up shop sought to celebrate and demonstrate the importance of the grains and protein in cereal and milk with a live and immersive experience

18.07.14

Liqueur brand, Cointreau, transformed a hotel in Manhattan into an experiential marketing activation that showcased its history to a new generation of young and fashionable influencers

16.07.14

Nescafé inserted two foldable mugs into the daily paper in Paris - one for you and one for the other for the person you plan to share your newspaper with – with the idea being to drive brick and mortar social interactions

15.07.14

Once solely associated with its big budget advertisements around Super Bowl, Budweiser has evidently upped its game in recent years and recognised the value of an immersive brand experience