Uncategorized

03.01.13

We love this very cool interactive installation that allows users to play with sound using a surface sensitive to depth.

21.12.12

What we love about 2012 is that brands tended to use technology wisely, not just incorporating it because it was on-trend or guaranteed to turn heads, but using it to actively reinforce brand messaging

21.12.12

We have seen some great activations this year that have enabled brands to talk directly to consumers in an imaginative way using experiential marketing. The ones that have stood out for us have a very simple, clear message at the heart of the activity that is amplified using a well-executed and timely experience.

21.12.12

Marketers are realising that they often have to react quicker than ever in order to piggy-back on an event or revelation. Reacting quickly is one thing but brands also have to gauge the public mood and not overstep the mark

13.12.12

Students given blank books to doddl and do what they want with, in the hope of building up a facinating archive of the college community

06.12.12

Earlier in the year we also came across this trampoline concept entered into a Parisian competition to design a new bridge to cross the Seine! Now that would be quite an experience!

29.11.12

Salt Lake City places fake book covers on over 800 books for people to stumble upon, sparking conversation about reading

23.11.12

Google has created an alternate reality game that invites users to participate in an adventure that straddles the real and virtual worlds.

16.11.12

Milan open "On Space Time Foam", a three level bubble playground that is designed to make visitors lose their spatial awareness