Uncategorized

01.03.13

How do you select the right candidate from 1734 applicants? Heineken created a test to whittle down the final few in a bizarre, but brilliant interview.

22.02.13

The Royal London Hospital wanted to create an immersive, interactive space to help relieve children staying at the hospital of some of their worries. Officially named The Ann Riches Healing Space, the room is filled with over-sized furniture, toys and a giant interactive screen all designed to give children a break and allow them to escape into the world of Woodland Wiggle.

22.02.13

The brand brought in long distance runner Joseph Tame and hooked him up to a harness that contained a camera, a GPS tracking device and access to Facebook. He was then tasked to run 10 meters for every like the campaign received on Facebook.

20.02.13

Public demand for brands to take their corporate responsibility seriously has increased in recent years - we are now often looking to brands to help support and enrich local communities. So giving something back can be a great strategy as it allows companies to develop strong ties with consumers while building a reputation through positive association at relevant local levels. It also helps to foster one of the most important ingredients in a brand-consumer relationship: trust

19.02.13

We are pleased to announce that we have been appointed by LEGO®, the global toy brand, to mastermind a 9 month experiential roadshow.

15.02.13

Passengers were given cups of Coke Zero as they got onto a plane, when on-board they were asked if they wanted to exchange the cups for standard Coca-Cola. Some did and hidden camera watched them merrily drinking. After a while they were informed they were actually drinking Coke Zero from Coca-Cola cups

15.02.13

Personal Fest in Argentina decided to bring a little joy to the experience. Some of the toilets were linked up to LED lights and a music system. When a toilet was in use it would play part of a tune, if another one was then occupied the tune would build, if all were occupied a full song would be played.

13.02.13

BEcause Account Manager Gary Whelan is currently on secondment at our Sydney office - oh what a chore that must be!

08.02.13

We love this campaign from T-Mobile Hungary where barely-used phone boxes were given a new lease of life by linking their use to a charitable cause. Existing phone boxes were done up, painted pink and passers-by were invited to "call anybody, help somebody". Every coin they used in the phone box was donated to charity. Great work.