The ones that have stood out for us have a very simple, clear message at the heart of the activity that is amplified using a well-executed and timely experience. Here are a selection of some of the great campaigns we’ve stumbled upon this year that have got us, and plenty of others, talking.
The one that really got us talking in 2012:
As part of Sprite Brazil’s long-running “Refresh Your Ideas” campaign the brand put a shower that looked like a giant drinks dispenser on a beach in Rio de Janeiro. For its brilliant simplicity and easy to see messaging the Sprite Shower is the stand out campaign for us. After a sweltering day on the beach the showers were much appreciated and surely got people thinking about how refreshing a Sprite would be. Great job!
Other campaigns that got us talking:
IKEA Paris Metro Home
Anthon Berg Generosity Shop
Scotch Brite – Wash your own Bill
McDonalds Bouncy Castle
SNCF Lyon to Brussels
Delite O’Matic
Israeli Alzheimer’s Cinema
Coca-Cola 007
