Uncategorized
28.03.13
Corona delivers an out of focus message
Marketers are clearly seeing the value not only in engaging with a captive audience but also the post-event amplification through viral videos.
27.03.13
On secondment at Because Australia
Two Because UK employees have spent time over there developing the business and learning vital skills to bring back to their work in the UK, if we can persuade them to get back on the plane!
22.03.13
Guerrilla stunt from Jim Beam at Bondi Beach
Jim Beam Australia transformed the famous "Iceberg" lido at Bondi Beach into a giant cooler!
22.03.13
Experiential campaign from Intersport showcases mountain spirit
Intersport wanted to draw attention to its online booking site in Paris. So the brand transformed the entrance to a busy metro station with snow, ski-racks, snowboards and sun loungers.
18.03.13
African table football experience for donations
For a 2 Euro donation shoppers in Germany could have a game of African table football.
15.03.13
Carlsberg tests best friends
This new viral video is definitely a nod to that, with best friends being challenged to come up trumps in a difficult and somewhat unnerving situation. It's worth a watch - would you go through with it?
15.03.13
Guerrilla stunt warns drivers
Stickers were stuck to car headlights in Thailand that shone a silhouette of a man against the wall to warn drivers of the dangers before they set off
08.03.13
The London tie exchange
Businessmen encouraged to throw away their ties in exchange for a free bottle of Sol
01.03.13
“Best bus stop ever” goes viral
When waiting passengers accessed a URL that was displayed on the side of a bus stop they were treated to unusual surprises, including a ride in a Lamborghini and a husky sledge