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28.03.13

Corona delivers an out of focus message

Marketers are clearly seeing the value not only in engaging with a captive audience but also the post-event amplification through viral videos.

27.03.13

On secondment at Because Australia

Two Because UK employees have spent time over there developing the business and learning vital skills to bring back to their work in the UK, if we can persuade them to get back on the plane!

22.03.13

Guerrilla stunt from Jim Beam at Bondi Beach

Jim Beam Australia transformed the famous "Iceberg" lido at Bondi Beach into a giant cooler!

22.03.13

Experiential campaign from Intersport showcases mountain spirit

Intersport wanted to draw attention to its online booking site in Paris. So the brand transformed the entrance to a busy metro station with snow, ski-racks, snowboards and sun loungers.

18.03.13

African table football experience for donations

For a 2 Euro donation shoppers in Germany could have a game of African table football.

15.03.13

Carlsberg tests best friends

This new viral video is definitely a nod to that, with best friends being challenged to come up trumps in a difficult and somewhat unnerving situation. It's worth a watch - would you go through with it?

15.03.13

Guerrilla stunt warns drivers

Stickers were stuck to car headlights in Thailand that shone a silhouette of a man against the wall to warn drivers of the dangers before they set off

08.03.13

The London tie exchange

Businessmen encouraged to throw away their ties in exchange for a free bottle of Sol

01.03.13

“Best bus stop ever” goes viral

When waiting passengers accessed a URL that was displayed on the side of a bus stop they were treated to unusual surprises, including a ride in a Lamborghini and a husky sledge