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19.10.12

After meticulous planning, a large blank canvas was erected in a square in Helsinki. A team of artists, art students and mural experts then proceeded to paint a surreal landscape scene. Over the course of a week the team changed the mural bit by bit, so that when it is all pulled together in this film it creates a fantastic, rather beautiful advert to demonstrate the "power of colours" for the paint brand.

19.10.12

Art studio Random International have created an interactive installation where members of the public can walk around in a heavy downpour without getting wet. 3D motion sensors track people's movement and turn the rain on and off accordingly

18.10.12

We are delighted to announce that this week we won the Best Corporate Experiential Marketing category at the 2012 IVCA Clarion Awards.

18.10.12

A interactive installation designed to get people to collaborate has recently appeared in Montreal. It consisted of 21 swings that, when used, triggered musical notes. If users swung in unison the swings would play a composed piece.

12.10.12

A Scalextric track complete with trees, miniature figues and an Audi garage arrive in the business district of Toronto to enable them to connect with young businessmen

12.10.12

Febelfin, the Belgian Financial Sector Federation, created this unnerving campaign to get people thinking about how exposed their personal details are online which involved random people being told personal facts by a mind reader

11.10.12

n a recent sampling campaign for Lux "Magic Spell" shower gel, which targeted spas and gyms, ladies shower rooms were decorated with stickers that reacted to water.

05.10.12

Hyundai caused quite a stir when it revealed an animatronic wall, dubbed the Hyper-Matrix, at the 2012 Yeosu Expo.

05.10.12

As part of London Fashion Week, Topshop unveiled an "advanced, immersive and engaging social experience". But rather than just a video stream; the site allowed consumers to access the clothes and accessories on the model, change the colours and share the look on Facebook and Twitter.