Uncategorized

16.11.12

Some of these fall short of expectations because the devised activity is not genuinely relevant to the brand or the trend. Others are propelled into the stratosphere by fusing a current trend with clear brand positioning. If marketing is done right, brands can leave a lasting impression that people will undoubtedly share in conversations with friends and on social networks.

07.11.12

Consumers could enjoy teas and coffees, chat to Brand Ambassadors about new products and free loft insulation, and discover more about British Gas’ energy saving initiatives. There was also a levitating “magic tap” water-feature and costume characters to entertain the kids.

01.11.12

In order to promote its cereals in France, Kellogg’s created a breakfast street party. Complete with long trestle tables, free cereal, communal seating and costume characters for the kids.

30.10.12

Adidas recently revealed an interactive digital window in Nuremberg that encouraged passers-by to engage with the brand on the street. The touch screen display allowed customers to browse throu

26.10.12

LG replaced the floor in a lift and made to look like normal floor. When the lift started to move, the screens showed a graphic of the floor falling away.

26.10.12

We love these interactive ads that were placed around Vancouver to encourage people to visit Science World. This shows how repetitive messaging stands out.

25.10.12

Kellogg's open a Special K Cracker crisp shop in London where people pay using tweets

25.10.12

One Facebook user decided to alert Bodyform to the fact he felt that he had been lied to all these years. His post was witty and quickly became a viral hit on the social networking site being shared over 80,000 times.

25.10.12

This cartoon from the Marketoonist made us chuckle this week.