We love this campaign from T-Mobile Hungary where barely-used phone boxes were given a new lease of life by linking their use to a charitable cause.
Existing phone boxes were done up, painted pink and passers-by were invited to “call anybody, help somebody”. Every coin they used in the phone box was donated to charity. Great work.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
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