Uncategorized
21.06.13
Brand Experience: Hendrick’s Gin voyages into the unusual
Hendrick's Gin offerd guests strange con concoctions and unexpected tipplies on their "Shoppe of Curiosities" event spaces in Austin, LA, Chicago, Boston and Philadelphia
21.06.13
Getting people talking with guerrilla marketing
The people of Antwerp were facing transport issues daily. So to encourage people to get involved and voice their opinion the city embarked on a simple, but effective, guerrilla marketing campaign. 5,000 cars across the city were transformed into mock-taxis by placing cardboard taxi signs on them.
30.05.13
Snickers gets people talking with witty campaigns
Mars brand Snickers has come up with some great campaigns that showcase the brand’s personality.
29.05.13
An immersive brand experience at Grand Central
A life-sized dolls house was build in Grand Central Station by Target which was packed full of around 4,000 products from their new Threshold collection
29.05.13
Experiencing Volkswagen’s 4Motion first hand
Volkswagen Canada kept things simple with this nice little stunt designed to show the capabilities of the Touareg’s 4Motion technology.
29.05.13
Marketing the unmentionable
In recent months we have been talking to hundreds of people a day on the street about “blood in their poo” for a Department of Health campaign. The approach is designed to encourage the public to think and act when they spot the symptoms of bowel cancer.
29.05.13
A simple experience can make a real impact
This week we’ve spotted an effective and simple campaign devised for Domund, a Peruvian charity. Fake grocery products were placed on a shelf in a shop, when consumers attempted to pluck one off the shelf they couldn’t as it was glued in place. After a bewildering moment, a banner was revealed that stated that a lack of access to food is something that thousands of Peruvians in extreme poverty experience every day.
28.05.13
Tokyo city symphony
To celebrate the 10th anniversary of Roppongi Hills, an exclusive property in Tokyo, a 1:1000 sclae 3D projection model of Tokyo was created
29.04.13
Celebrating “A proper brew” with Yorkshire Tea
Journalists, blogger and loyal brand fans were welcomed aboad Yorkshire Tea's Oriental Express where they were treated to live music, tea-cocktails, talks from tea sommeliers and many other activities throughout the three-and-a-half journey through the countryside