Carlsberg tests best friends

This new viral video is definitely a nod to that, with best friends being challenged to come up trumps in a difficult and somewhat unnerving situation. It’s worth a watch – would you go through with it?

Author bio

Joss Davidge

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.

Joss Davidge

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