Corona delivers an out of focus message

There have been some interesting examples of cinema-based guerrilla experiences recently.

Marketers are clearly seeing the value not only in engaging with a captive audience but also the post-event amplification through viral videos. This week we’ve spotted a nice activation from Corona that used an experience teamed with a sense of humour to drive home a key message.
Here are a few other cinema experiences:

Sony Xperia & Skyfall:Israeli Alzheimer’s Association:Carlsberg Bad Boys stunt:

Author bio

Joss Davidge

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.

Joss Davidge

related.