Uncategorized
12.08.13
A mud-themed brand experience for Betway
Betway sponsor Total Warrior Mud Run in Cumbria and ask competitors to make use of their stretch area, show them their "Race Face" as well as be in for the chnace to win a GoPro Hero3 HD Camera
09.08.13
Nike creates live limited edition designs for AF1
To help celebrate the 30th year of their iconic Air Force One trainers, Nike hosted an experiential event where street dancers performed on an interactive surface. Wherever they touched a burst of designs appeared on the surface.
09.08.13
Guinness adopts NFC technology to engage with consumers
Guinness offer free pints to lucky winners using NFC
07.08.13
Using an event as a call to action – Feeding the 5,000
OzHarvest feed the 5000 in Austraila using food that would have otherwise been thrown out.
06.08.13
Yorkshire Tea event shortlisted for a Fresh Award
There is a buzz at Because HQ this week as we've found out we have been shortlisted for a Fresh Award for our work with Yorkshire Tea.
02.08.13
RAV4 offline website experience
To advertise the RAV4, Toyota create a 1.8km off-road track in South Africa that works as an interactive website where the cyclist is the curser
02.08.13
Yawn activated coffee machine from Douwe Egberts
Douwe Egberts placed a coffee machine in an airport which made free coffee to anyone that was yawning
02.08.13
Dragon skull washes up on Jurassic coast
Blinkbox place a colossal dragon skull on a beach in Dorset to promote the 3rd series of Game of Thrones
31.07.13
Experiencing ‘The Happiest 5K on the Planet’
BEcause take part in London's The Color Run by Delux, a 5k run involving being covered in coloured paint