Uncategorized
04.09.13
LEGO showcases Chima, Friends and Duplo with summer roadshow
LEGO embark on their first joint roadshow with their brands Duplo, Friends and Chima. Each area tailored to each audience
30.08.13
Grohe water light graffiti experiential event
GROHE create water light graffiti to launch their new bathroom collection at New York Design Week
30.08.13
Medibank gets people talking about health
Medibank riase awareness for their 24/7 Health Advice Line by launching their 'Talk to an expert week' where people can walk into a phonebooth and talk to a medical expert
29.08.13
Tea on the Train shortlisted for industry award
Yorkshire Tea's Orient Express has been shortlisted for Best Brand Conversion and Immersive Event by Invitation awards
27.08.13
Ginger Grouse Edinburgh bar takeover
Throughout August Arthurs Bar was transformed into a walk-in on-trade experience for Ginger Grouse called the “The Roost”, which was an extension of the “Taste Adventure Bar” summer roadshow that toured foodie festivals and events across the UK.
23.08.13
Adidas promotes Boost with an experiential campaign
Adidas display messages of goodwill powered by the runners' footsteps from friends and family of runners at the Santiago de Chile International Marathon.
22.08.13
Hope Soap encourages basic hygiene in South Africa
Before it became a term injected into marketing strategies that encourage engagement through sensory experiences, the word experiential was (and still is) strongly associated with education.
16.08.13
Amstel calls for a moment of quiet
Amstel reward people with a cool can of Amstel, providing they can stand still for 3 minutes
16.08.13
San Pellegrino – 3 minutes in Italy
Five San Pellegrino robots have been placed in a bustling town square in Taormina, Sicily. People can link up from their home computer and, using a webcam, their face can appear as the robots. If this isn’t enough, each user gets 3 minutes to control the robot and navigate their way through the busy square in real-time.