To promote the 3rd series of Game of Thrones, Blinkbox created a rather lovely ambient marketing stunt. This colossal dragon skull ‘washed up’ on a Dorset beach and was discovered by holiday makers and fossil hunters along the Jurassic coast. Of course, beyond being a fun, smile-inducing experience for passing holidaymakers, it was also picked up by the press and the highly photographic piece of art was pictured not only in newspapers and magazines in the UK but was also shared by online commentators and on social media, spreading the image and message to a global audience.
