Uncategorized

18.10.13

People in Bangkok were given the chance to try out the football skills in the “House of Deadly”, a pint sized virtual stadium that tested participants with several games, like dodge the light and a striking game.

16.10.13

Australia give people control of willing participants to act as robot tour guides

14.10.13

The team at Because Australia are working with Australian wine makers, Casella Wines, to launch a new integrated campaign for key brand [yellow tail] wine in the Australian market.

11.10.13

Unsuspecting customers walked into a coffee shop that was full of actors, when a man ‘accidentally’ spills coffee over a woman’s laptop she unleashes her hidden powers.

11.10.13

People in Argentina are encourages to hold hands to get a free Milka chocolate bar

04.10.13

A submarine appears through the road in Milan to promote the opening of a new store from Europ Assistance, a health and travel insurance company

04.10.13

To celebrate 140 years in the business, Heineken installed a Time Travel Booth at an event in Taipei, Taiwan. The immersive booth invited people to travel with Heineken back in time. But rather than it just being a one way experience, consumers were able to control images projected all around them with hand gestures, using Leap Motion technology.

02.10.13

This month we want to celebrate creative marketing from confectionery brands. Here are some great examples of brands that have created experiences around their product in order to get people talking.

27.09.13

We are always looking at creative ways that we can help forge connections between brands and consumers. This involves us looking at trends, art, installations – everything and anything that will spark ideas that bring brands to life and get people talking. This week we’ve spotted this quirky piece of street art in Boston that encourages people to listen to what’s inside them by transforming their heartbeat into music.