Founded in Utah in January 2012, The Color Run, dubbed ‘The Happiest 5k run on the planet’, has quickly established itself as a global phenomenon. The runs are untimed and have just two rules – start wearing white, and finish plastered head to toe in colour. This year events will be staged in 130 cities around the world!
At the London event, we had a fleet of BEcause runners negotiate the colour zones and come out the other end covered and smiling! A fantastic experience and with colour at the very centre of the day it is a great brand link for Dulux.
The next UK events are Belfast 24th August and Brighton 14th September. Get involved, come visit the Dulux Colour Dome and #LetsColour!
