Uncategorized
02.10.14
Great Experiential Marketing: Nike’s secret vending machine
Fuel points mean prizes in New York as Nike promote their Nike+ Fuelband
02.10.14
BEcause’s British Gas Generation Green campaign wins two awards
BEcause win two awards at the 2014 EVCOM Clarion Awards
01.10.14
Desperados break dances into town with Because
Desperados pays a visit to universities with their break-dance themed campaign.
30.09.14
Because doubles the fun at The Color Run London
Olympic park gets covered in colour at the UK leg of The Color Run series.
26.09.14
Great Experiential Marketing: Kobo’s pool party
Kobo host a pool party for thier new waterproof eBook
26.09.14
Great Experiential Marketing: Porsche’s multi-sensory pop-up
The luxury car brand installed a pop-up sensory experience in New York, where visitors could immerse themselves in the stories and sounds of the luxury car brand’s heritage. The experience went by the name of “The Sound of Porsche”.
25.09.14
Experiential marketing for food brands – 6 tasty examples
Food brands have an obvious sensory advantage with smell and taste; sampling is a great way of engaging consumer with your brand
18.09.14
Great Experiential Marketing: IKEA’s furnished climbing wall
France make the climb as IKEA launch their 30th store and celebrated by constructing a showroom styled climbing wall
17.09.14
Experiential marketing for alcoholic brands
The good times that are associated with alcohol brands make them the perfect product around which to orchestrate fun, shared experiences