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21.10.14

Colum Light swap money with calories as people burn and earn them to pay for their new sporting goods

17.10.14

Sennheiser, the high-end audio brand hailing from Germany, set out on a 10-day ear-centric experiential campaign in New York City.

16.10.14

Football fans play each other at the same time in different places as beer brand Quilmes creates an online foosball table for fans to play

15.10.14

Shoppers in Canada played Pictionary in a mall as they win larger than life prizes in a promotion by the game creators, Mattel

10.10.14

Kids in Israel dig up buried treasure on the beach in the form of a chest full of ice cream

10.10.14

Icelandair gave a free stopover tour of Icelnad to one passenger which included thing slike cooking organic lamb and rye bread in a geothermal hot spring, picking wild crowberries and bramleberries and relaxing in a secret geothermal lagoon

10.10.14

Mountain Dew wanted to make the 10th iteration of its Dew Tour special this year, and give people the chance to skate with some of the best skaters in the world.

03.10.14

Deciding to change your experiential agency, or using a brand experience partner for the first time, is a big step.

03.10.14

Emerging artists and musicians are at the forefront of the campaign, and they will get fans involved in each of their projects using social media