Uncategorized
06.07.12
British Gas to unveil “Smarter Home” at the Ideal Home Show
This new interactive experience will showcase some of the company’s latest developments in home and energy technology. There will be a screening room, interactive displays showcasing the company's latest future-facing products and a number of celebrity appearances
06.07.12
Locker shocker in German Metro promotes audiobook
A German company placed a pair of prosthetic legs in lockers at two busy subway stations in Berlin and Frankfurt. To make sure the locker was opened by as many people as possible all other lockers were hired by the company so the "Locker-Shocker" was the only one vacant.
06.07.12
Audi “Action Team” gets motorists back on the road
In Bulgaria, the snowfall earlier this year left thousands of motorists stranded across the country. To promote the Audi Quattro's ability to deal well with heavy snowfall a gang of Brand Ambassadors set out to excavate snowed in and stranded cars and get them back on the road.
05.07.12
A tailored Starbucks experience
With growth in Europe, the Middle East and Africa slowing, the new concept stores will distance the brand from the ‘one size fits all’ model by drawing on local tastes and resources to create a welcoming environment that resonates with the customer
29.06.12
Plan UK: Because I am a girl
A camera measures the facial features of the person standing in front of the screen and analyses whether it is a man or a woman. A 40 second advert is then run if the person is deemed to be female.
29.06.12
Alton Towers: Lift of terror
To herald the upcoming launch of a new ride at Alton Towers Resort a lift in a Wandsworth shopping centre was made to look like the floor had been ripped out.
29.06.12
A focus on “Smarter Living” for British Gas
The focal point of the stand is a screening room, where visitors can sit down, relax and find out about new products via a series of short videos. Interactive displays of the company’s latest technologies are also on show, including smart meters and smart phone enabled remote control heating
28.06.12
Paper calls for end to violence with empty pages
To clamp down on the horrific violence the government declared that subsequent matches would be played without fans and in light of this the league was suspended.
22.06.12
Mercedes Benz tweets parking spaces
Mercades Benz offer up free parking spaces to people via Twitter