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08.06.12

In-store literary experience at Selfridges: Words Words Words

Selfridges created an interactive space where people can become "fully immersed in the topic" of literature.

08.06.12

Bâtiment: mirrored art installation delights Parisians

People in France hang off of a building, whilst remaining safely on the ground

08.06.12

Plan UK hires Because for event campaign

We've teamed up with Plan UK, the global children’s charity, to launch a year-long programme of consumer-facing events, aimed at boosting sponsorship and awareness levels.

07.06.12

Wimpy braille burgers

Wimpy wrote out messages in braille on the top of burger buns with sesame seeds to spread the work of braille menus at Wimpy

07.06.12

Adult only sampling machine dishes out indulgent treats

The "adult" jell-o is laced with alcohol and is positioned as an indulgent treat with branding that hints that it is a little naughty.

01.06.12

Samsung promote Galaxy Note with compact game of footie

Football match takes place in Victoria station as Samsung promote the new Galaxy Note

31.05.12

Tropicana’s sun illuminates Trafalgar Square

As part of Tropicana's "Brighter Mornings" campaign a man-made sun rose in Trafalgar Square this morning at 6.51 am.

31.05.12

QR codes: Enhancing the nightlife experience

A bar in India has used the technology to connect revellers with time relevant deals and information whilst at and after leaving the New Delhi hotspot. On entry people were stamped with a QR code, the "The Buddy Stamp". When scanned it revealed drinks deals for the first part of the night, a list of taxi numbers in the small hours of the morning and finally tips on how to recover from a heavy night.

25.05.12

Nike creates high tech game of tag for Catch the Flash campaign

Catch the Flash used real runners, wearing GPS tracking devices and special reflective jackets, for a city wide game of tag. Players could track the Nike runners on their mobiles and then had to chase after them and tag them by taking a photo