Uncategorized

16.08.12

Nissan Australia created an outdoor art installation that encouraged people to imagine what petrol pumps could be used for in "a world without petrol" to promote the Nissan Leaf

16.08.12

he "anti-crime" ad campaign depicts acts of kindness, love and happiness captured on security cameras from around the world. From "friendly gangs" to "potato chip dealers" the ad will certainly bring a smile to your face and falls neatly in step with Coca-Cola's wider Happiness Campaign

10.08.12

Hellman's created recipes based on what people bought when buying mayonnaise in Brazil

10.08.12

Customers were given the chance to have their meal fro free, providing they did their own washing up

09.08.12

ING-DiBa created a hoop shoot game that people could play on their smartphones. A digital billboard was set up outside basketball games and using a specially designed app people were awarded "three free plays" where they could attempt to get a virtual ball through the virtual hoop by going through the motion of throwing with their smartphone in hand.

09.08.12

We can't fault Coca-Cola's ambition when it comes to creating immersive brand experiences.

03.08.12

A Brussels based organisation called Responsible Young Drivers had the idea to tell learners that, by law, they were now required to pass a texting test while driving. Luckily the mock tests were held in a secure environment.

02.08.12

Evoc is a German outdoor sports brand that has developed a shock absorbent backpack that could help prevent spinal injuries.

02.08.12

o promote its pure fruit juice Camp Brazil created moulds for the fruit. So when the fruit grew and ripened on the tree it became the shape of a Camp carton! The moulded fruit was then placed in the fruit section at a supermarket where shoppers could exchange it for a carton of Camp's pure fruit nectar.