Uncategorized
22.06.12
The Sunshine report
Austria Solar, a solar energy association, has printed its annual report on light sensitive paper. When indoors the paper appears to be blank. As soon as it is exposed to sunlight facts and figures start to appear.
21.06.12
Data visualisation with Coca-Cola “Future Room”
Coca-Cola is having a go with the "Future Room". This exhibition is tied in with Coca-Cola's 125 year anniversary celebrations and is an awe-inspiring immersive experience. The 270 degree projection system covers 90 square meters of space with extraordinary graphics that are timed to music
21.06.12
V Energy Drink – capturing the festival experience
V Energy Drinks has reimagined the rollercoaster drop snap-shot for a new market using new technologies. At several Australian music festivals this year the "V Energy Power Wall "will take snapshots of festival goers for them to share with friends online
21.06.12
How to deliver integrated marketing excellence
Here are our five top tips working with integrated agencies to ensure that delivery adds to the idea, rather than dilutes or damages it
15.06.12
Guerrilla marketing for David Beckham’s new Bodywear range at H&M
H&M placed giant shopping bags in key locations across the capital yesterday to announce the coming of the David Beckham "Bodywear" range. The giant bags were spotted at Tower Bridge, Covent Garden and Victoria Station.
15.06.12
Andes Beer: The Great Escape
Andes Beer deploys a rescue team to save people from boring family events
15.06.12
African Angel – with immediate effect
By donating to the charity African Angels people could scratch away at a picture that depicted an impoverished child. Below the surface a new reality was revealed, one that could be realised thanks to the money donated
14.06.12
GU hires Because to spread Christmas sparkle
Gü’s “Give In To Sparkle” campaign will provide a pop-up experience where shoppers can rest their weary feet and enjoy some pampering.
14.06.12
‘Share a Coke’: A truly integrated campaign
Anna Bradshaw, Account Director at our Sydney based office, takes a look at one of Australia’s top integrated campaigns of the moment.