Kellogg’s tweet shop

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In order to get people to talk about its new Special K Cracker crisps Kellogg’s opened a shop in London where people could pay for a packet with a tweet. 

kelloggs-tweet-shop


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GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.