Creating experiences, which resonate with an individual, can mean that the charities needs are understood on a much deeper level.
This week we’ve spotted an effective and simple campaign devised for Domund, a Peruvian charity. Fake grocery products were placed on a shelf in a shop, when consumers attempted to pluck one off the shelf they couldn’t as it was glued in place. After a bewildering moment, a banner was revealed that stated that a lack of access to food is something that thousands of Peruvians in extreme poverty experience every day.