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20.11.14

Great Experiential Marketing: KLM aeroplane to rent on Airbnb

Airbnb and Dutch Airline KLM transform a fully-furnished aeroplane for a one night stay to be won by the public

14.11.14

Great Experiential Marketing: Playstation’s SingStar taxi

The taxi, which only accepted singing as payment, graced the streets of Antwerp and Amsterdam to get people talking about PlayStation’s new karaoke game SingStar

14.11.14

Great Experiential Marketing: Oxfam’s dinner at the park

Oxfam Novib surprised people sitting on a bench in Amsterdam with a fancy pop-up dinner complete with cellists and fire artists

07.11.14

Marketing for Halloween – the best campaigns from 2014

Halloween has become one of the fastest-growing consumer holidays, which has in turn made it big business for retailers

06.11.14

Nissan’s Oculus Rift rollerblading experience

Nissan showed off the features of the Nissan Juke whilst using the Oculus Rift to allow members of the public to play their Chase The Thrill virtual experience

06.11.14

Great Experiential Marketing: Perrier’s street art party

Perrier created a street art event centered around nine original designs that were curated by three street artists from Paris, Japan and Brazil.

30.10.14

The Walking Dead’s zombies at the bus stop

Commuters were in for a scare as an augmented street was invaded by zombies to promote the new series of The Walking Dead in Austria

29.10.14

Marketing to millennials – 7 things you need to know

As millennials age, so their purchasing power increases year by year, offering growing opportunities for brands. So what are the best strategies for engaging this distinctive group?

21.10.14

Tim Hortons’ neighbourhood takeover

Tim Hortons become everyone's neighbour as they creat a pop-up shop inside a house in a Canadian neighbourhood