Uncategorized

13.02.14

Sony sell MP3 players that are kept in full water bottles outside of sport centers to demonstrate their waterproof feature

12.02.14

Staying ahead of the latest consumer trends is crucial for success in experiential marketing.

07.02.14

Cape Town sees the setup of pop-up shops where peope can domate their clothes to for the homless to take and wear

05.02.14

YouTube host everything from yoga sessions to panel discussions, film screenings and parties for film makers at Sundance Festival

30.01.14

As part of New York Fashion Week, Marc Jacobs plans to open an experiential pop-up shop where standard currency will have no traditional value. Instead, the pop up concept store will allow shoppers to pay for items using tweets, Facebook posts and Instagram snaps

28.01.14

Instead of loaning intersting books, you can now loan interesting people to tell you interesting stories in a bid to challeneg people's perceptions

24.01.14

Under Armour created ‘a sensory decompression chamber’ and watching a 6 minute film of intensive sports training on a 270 degree panoramic screen to then finally emerge in a custom-designed retail space to connect customers with their brand

22.01.14

Madrid encourage skaters to take back their city with invisible skate ramps

17.01.14

Hong Leong Bank that also used Oobleck, inviting people to dash across a large pool of it in a ‘walk on water’. The bank created a great atmosphere around the experience and the result is this nicely produced video that has picked up over 5 million views in a matter of days.