18.05.12
New Chevrolet Sonic stunt is part of wider campaign
Chevrolet reach out to target audince with offbeat tasks like donating blood in a vampire costume or working out in a supermarket, with it's Chevy Sonic
17.05.12
Record breaking 3D street-art for Reebok CrossFit
London's West India Quay was the location for a record breaking feat by 3D artists to promote the Reebok CrossFit fitness programme. The incredible 1,160 m² street-art depicted a cavernous drop down below street level that made the various fitness activities that were performed above ground seem a lot more daring.
11.05.12
PlayStation videos depict immersive movie experiences
The videos show a man sat on a sofa experiencing an all-round virtual game like world. Yet, it's not virtual, it's real.
11.05.12
Westminster City Council create rubbish replica of Marble Arch
A replica of Marble Arch was built that was made entirely out of refuse picked up off the street. The installation was made up from 120 bags of rubbish, collected from Oxford Street, Regent Street and Bond Street in a single day.
11.05.12
The Garage Sale Trail wins at International Green Awards
The award recognised the successful reinvention of the humble garage sale, turning the event into a national campaign and allowing Australians to meet their neighbours, make some money and divert waste away from landfill.
10.05.12
Boutique tryvertising store opens in The Netherlands
"Tester" stores open in the Netherlands
10.05.12
Berlin ambient campaign goes global
The Copy Shop simply and effectively showed what it could do by copying various items found on the street. Including ticket machines, sweet dispensers and even an entire shop front.
04.05.12
The growing importance of shopper marketing
Big brand experiences and ad campaigns can be fantastic for building brand awareness and driving desire.
04.05.12
ASICS run engaging campaign in lead up to the NY marathon
ASICS installed a video, in a subway station in New York, that challenged people to race against Ryan Hall, a marathon runner from the USA. The 60 ft long video wall invites people to race Ryan, then after a ten second countdown you're off as a running Ryan appears on the screen!