On the site www.letsdothis.com participants can do challenges, which include offbeat tasks like donating blood in a vampire costume or working out in a supermarket. They then need to upload photographic proof and be peer-voted up the leader board to possibly secure themselves a brand new car. In 2012 traditional print and TV advertisements will be launched but in the meantime Chevrolet has a schedule of experiential stunts to whet the appetite and, it is hoped, help to establish the Sonic as a car that is just as up for adventure as those that drive it.