15.06.12
Guerrilla marketing for David Beckham’s new Bodywear range at H&M
H&M placed giant shopping bags in key locations across the capital yesterday to announce the coming of the David Beckham "Bodywear" range. The giant bags were spotted at Tower Bridge, Covent Garden and Victoria Station.
15.06.12
Andes Beer: The Great Escape
Andes Beer deploys a rescue team to save people from boring family events
15.06.12
African Angel – with immediate effect
By donating to the charity African Angels people could scratch away at a picture that depicted an impoverished child. Below the surface a new reality was revealed, one that could be realised thanks to the money donated
14.06.12
GU hires Because to spread Christmas sparkle
Gü’s “Give In To Sparkle” campaign will provide a pop-up experience where shoppers can rest their weary feet and enjoy some pampering.
14.06.12
‘Share a Coke’: A truly integrated campaign
Anna Bradshaw, Account Director at our Sydney based office, takes a look at one of Australia’s top integrated campaigns of the moment.
08.06.12
In-store literary experience at Selfridges: Words Words Words
Selfridges created an interactive space where people can become "fully immersed in the topic" of literature.
08.06.12
Bâtiment: mirrored art installation delights Parisians
People in France hang off of a building, whilst remaining safely on the ground
08.06.12
Plan UK hires Because for event campaign
We've teamed up with Plan UK, the global children’s charity, to launch a year-long programme of consumer-facing events, aimed at boosting sponsorship and awareness levels.
07.06.12
Wimpy braille burgers
Wimpy wrote out messages in braille on the top of burger buns with sesame seeds to spread the work of braille menus at Wimpy