04.05.12
British Gas turns to Because for RAC Future Car Challenge Event
The Future Car Challenge is an annual race from Brighton to London involving cars of the near future. The winner is the vehicle which uses the least energy. Entrants range from commercial manufacturers to privateers.
03.05.12
Nokia and Deadmau5 to light up London
Nokia and Deadmau5 hold a one-night event on the Millbank Toweer to launch the Nokia Lumia 800
03.05.12
Mercedes Benz launch new campaign that makes you look twice
A C-Class Coupe was parked in front of a street scene that had been made to look like it was blurred by fast motion. The scene included 3D models of a blurred fire hydrant, parking sign and post box that were placed in front of a blurred wall with a billboard. On that you can just make out the words "Looks fast. Even in park. The 450hp 2011 C-Class Coupe".
27.04.12
Volkswagen ambient campaign transformed by social media.
Long-exposure photographs, featuring the Volkswagen Jetta GLI creating "light paintings", were framed and hung in various locations around Canada. Anyone who walked past these pop-up galleries was free to take a framed photo home
27.04.12
Panadol Extra shows what it’s like to have a headache
Panadol Extra came up with this great stunt to promote the pain reliever to the public in Indonesia. It illustrates the feeling of a bad headache so well that we almost felt we were developing one!
27.04.12
IBM is celebrating its 100th anniversary by exhibiting in New York.
The month long exhibition explores the technological advancements of the past century and the way that "science has improved our daily lives" alongside the "possibilities unleashed by technology". To highlight this IBM has created a sensory experience, which included 47 foot screens
26.04.12
Nike wows crowd with spectacular light projections
Nike launch the new Jordan Melo M8 trainer at an events that featured DJs, games and a spectacular light show
20.04.12
Vintage Tesco store delights festival goers at Goodwood Revival
A Tesco store that looked like it had been lifted directly out of the 1960s, complete with hundreds of household brands in old packaging. Greg Bullen designed the store with the original Tesco philosophy in mind, Jack Cohen's "pile it high, sell it cheap" approach, which helps give the store an authentic 1960s feel
16.02.12
British Gas “Sustainability Café” launch
Visitors are able to enjoy free teas and coffees, whilst picking up energy-saving tips, and learning more about British Gas’ sustainable initiatives –smart meters, EnergySmart, free insulation for British Gas customers, energyshare (its partnership with River Cottage), A-rated boilers and microgeneration solutions such as Solar PV and Solar Thermal