London’s West India Quay was the location for a record breaking feat by 3D artists to promote the Reebok CrossFit fitness programme.
The incredible 1,160 m² street-art depicted a cavernous drop down below street level that made the various fitness activities that were performed above ground seem a lot more daring.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
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