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10.02.12

Multimedia tours turn New York into a living stage

Calling itself "the hottest new attraction in New York city" experience tour bus The Ride offers tourists a novel way to see the sights.

27.01.12

Because launches new Brugal Rum experience

The Brugal Rum Shack will offer festival-goers the chance to sample Brugal Libre cocktails and play dominoes at a pop-up bar, built in the style of a traditional rustic bar from the Dominican Republic – the home of Brugal Rum.

27.01.12

Meredith Cranmer, Business Director, Because Australia

Having spent the last 5 years in a senior role at Because London delivering campaigns for leading FMCG brands, Meredith Cranmer has recently returned to her native shores to head-up our new Australian office.

19.01.12

Golf fans experience more than just a “hole in one” at The Open.

Golf fans have a go at splashing, digging or thwacking the ball back onto the green at this year's Open with HSBC

13.01.12

Because opens first overseas offices in Sydney and Moscow

This month at Because, we’re proud to announce that we’ve opened our first overseas offices in Sydney and Moscow as we start to grow our global network.

13.01.12

Honest Tea creates live social honest test

American's have their honesty tested by Honest Tea

06.01.12

World’s largest chocolate store opens in London: M&M’s World

The largest chocolate shop in the world puts Willy Wonka to shame with its gleaming colour scheme and fastidious attention to M&M detail. There are chocolate walls and M&M’s Beatles crossing a mock up of Abbey Road. Punters can buy M&Ms in every possible shape box and revel in handfuls of their favourite colours

06.01.12

Italian experience at Taste of London Festival with San Pellegrino

There was a sense of Mediterranean charm at the Taste of London event this month as we teamed up with San Pellegrino to recreate a delightful and lively Italian piazza in the middle of Regents Park.

30.12.11

Nike transforms disused pool into BMX biking experience

What do you do with a large unused community swimming pool in Dagenham? Easy.. make a BMX park! And that's exactly what Nike have done. The pool is now home to world class riders as well as community enthusiasts and is host to events for all from 12th June. For more information, check out www.nike.com/thepool