24.07.14
Great Experiential Marketing: New Orleans tourism’s food truck
Hefty give aways, brass band and Mardis Gras Indians all on the scene for 'The Big Easy' truck in Texas
23.07.14
Great Experiential Marketing: Kellogg’s Recharge Bar
Kellogg’s Recharge Bar, the cereal brand’s pop-up shop sought to celebrate and demonstrate the importance of the grains and protein in cereal and milk with a live and immersive experience
18.07.14
Great Experiential Marketing: Cointreau’s hotel takeover
Liqueur brand, Cointreau, transformed a hotel in Manhattan into an experiential marketing activation that showcased its history to a new generation of young and fashionable influencers
16.07.14
Great Experiential Marketing: Nescafé’s pop-up café
Nescafé inserted two foldable mugs into the daily paper in Paris - one for you and one for the other for the person you plan to share your newspaper with – with the idea being to drive brick and mortar social interactions
15.07.14
Budweiser’s experiential Brewmaster tour
Once solely associated with its big budget advertisements around Super Bowl, Budweiser has evidently upped its game in recent years and recognised the value of an immersive brand experience
11.07.14
Experiential marketing at the BET Experience Awards
From personalising a can of Coca-Cola at the ‘World of Ahh’ stall, to a Nissan Fan Fest station where you could spin a wheel to be in with a chance of winning branded prizes, this event was an experiential hole in one
09.07.14
Great Experiential Marketing: Classic book benches
Peter Pan, Paddington Bear, the Claire Bean series, the Jacqueline Wilson series, War Horse, Sherlock Holmes, Mary Poppins, James Bond, Poirot and How to Train Your Dragon, and many, more appear in London
08.07.14
Penguin Books Australia’s ‘Dial-a-Story’
Writers tell a personal story to telephone callers in Australia for Penguin's Dial-A-Story
07.07.14
BEcause creates giant artwork for Save The Children activation
BEcause promote Save The Children at this year's The Color Run