13.06.14
Great Experiential Marketing: MAC’s synchronized swimmer stunt
Synchronized swimmers promote M.A.C's ‘Alluring Aquatic’ collection on Hollywood Boulevard
11.06.14
Great Experiential Marketing: Ray-Ban’s sensory artisan workshop
Ray-Ban celebrated the launch of its New Materials collection with this sensory and interactive experiential event in New York
06.06.14
5 steps to an authentic brand conversation
Experiential is the perfect platform to begin this dialogue. Here are 5 ways we’ve found that can help start an authentic conversation between brand and consumer
05.06.14
Great Experiential Marketing: Samsung’s giant dishwasher prank
Samsung trap people inside a human dishwasher to advertise their new Chef Collection
03.06.14
BP appoints Because for major experiential drive
Because to design and deliver a nationwide experiential roadshow to bring to life BP's new “Green Lights All the Way” advertising campaign.
30.05.14
Birds Eye offers food in exchange for Instagram pic
Customers pay-by-picture in The Picture House by Birds Eye to launch their Inspiration range
28.05.14
Great Experiential Marketing: WATCH_DOGS’ street hack prank
Shoppers in LA become Aiden Pearce as they experince what WATCH_DOGS can do ahead of it's video game launch
22.05.14
Great Experiential Marketing: NIVEA’s wearable protection ad
NIVEA helps out parents in Brazil by laucnhing wearable technology that allows parents to track their children on the beach
15.05.14
The rise of the status maker event
Social media has created a new type of economy; one where the currency is posts and updates rather than notes and coins