15.08.14
Great Experiential Marketing: JetBlue Mint Room flying experience
LA are treated to JetBlue's new-inflight experiences of more legroom, TVs and free snacks
15.08.14
Mercedes-Benz’s art and music mash-up
In order to showcase the intrinsic bond between music and cars and the evolution of the Mercedes-Benz brand, the tour features music from Alabama Shakes, plus a live interactive art exhibition by Mr. Brainwash
13.08.14
Great Experiential Marketing: Tanqueray’s cinema bus shelters
To celebrate the Malaga Film Festival, gin purveyors Tanqueray constructed a striking campaign on the streets of Malaga, by turning 238 normal bus shelters into fully decked-out and immersive cinemas
11.08.14
The art of marketing ‘boring’ products
Allianz incorporated an interactive element to its catalogue, and created one you'd actually want to read
07.08.14
Great Experiential Marketing: Syfy channel’s killer shark prank
In a bid to get people talking about gory film ‘Sharknado 2: The Second One’, Syfy pranked shoppers in a London fishmonger with an animatronic killer shark.
07.08.14
The North Face ‘Never Stop Exploring’ changing rooms experience
Changing room adventure in South Korea as people pickaxe to free high-performance outdoor gear from a large block of ice, and throwing snowballs at a spherical container to free more gear, all of which they could keep afterwards.
01.08.14
The best brand experiences at Comic Con Festival 2014
Comic-Con has been home to many experiential marketing stunts in its 44 year history, and it looks like this tradition isn’t going anywhere
31.07.14
Samsung’s #UnderWaterSelfie challenge
Samsung proved the water resistance of its Galaxy S5 with underwater selfies on Lake Zurich
30.07.14
Great Experiential Marketing: Veuve Clicquot’s post office party
Mailmen were about at Veuve Clicquot's 'the Clicquot Mail' launch in New York