15.05.14
Great Experiential Marketing: Smart’s fun-sized delivery service
Hong Kong recive free mini treats in exchange for a wuick QR code activation for the launch of the Smart Fortwo Electric Drive
08.05.14
Voyages-SNCF’s larger than life billboards
Voyages-SNCF erected a range of larger than life billboards in Paris, which highlighted the many different forms of entertainment you can enjoy by booking with them online; museums, operas, sporting events and more
30.04.14
Great Experiential Marketing: The Walking Dead blood store
Blood becmoes money in Portugal to promote season four of The Walking Dead whilst increasing blood donations. The donated blood allowed people to purchase a range of merchandise from the show
25.04.14
Experiential marketing for FMCG brands
Once almost solely the domain of the FMCG world, many of today’s largest experiential campaigns are now in services, technology or government departments
24.04.14
Woolworths at Sydney Royal Easter Show
Produce, Bakery, Seafood / Deli, Chilled, Meat and Woolworths Gold all featured at this year's Sydney Royal Easter Show for Woolworths
17.04.14
Because offers warm welcome for British Gas customers
Customer service areas, genius bar and children's area all feature at British Gas' Here To Help campaign.
14.04.14
International culinary center’s ‘edible handbag’
International Culinary Center promote classes as a person eats their handbag on a New York Subway train
11.04.14
Great Experiential Marketing: McDonald’s’ McDrive surprise
McDonald's 'McDrive Suprises' campaign shocked customers with quirky characters that included an opera singer, a wrestler, and even a couple in the midst of a steamy moment
10.04.14
6 tips for local and niche marketing
Capturing people when they are open and relaxed at a local or ‘niche’ event can be a great opportunity to reach them through brand experience