26.09.14
Great Experiential Marketing: Kobo’s pool party
Kobo host a pool party for thier new waterproof eBook
26.09.14
Great Experiential Marketing: Porsche’s multi-sensory pop-up
The luxury car brand installed a pop-up sensory experience in New York, where visitors could immerse themselves in the stories and sounds of the luxury car brand’s heritage. The experience went by the name of “The Sound of Porsche”.
25.09.14
Experiential marketing for food brands – 6 tasty examples
Food brands have an obvious sensory advantage with smell and taste; sampling is a great way of engaging consumer with your brand
18.09.14
Great Experiential Marketing: IKEA’s furnished climbing wall
France make the climb as IKEA launch their 30th store and celebrated by constructing a showroom styled climbing wall
17.09.14
Experiential marketing for alcoholic brands
The good times that are associated with alcohol brands make them the perfect product around which to orchestrate fun, shared experiences
15.09.14
Walkers’ twitter-activated vending machine
Gary Lineker gives out free crisps to people at a bus stop, and all they had to do was tweet!
12.09.14
Tim Hortons’ nostalgic brand experience
Celebrating its 50th birthday in style – retro style, that is - Tim Hortons, the ultimate purveyor of coffee and donuts in Canada and the US.
12.09.14
Great Experiential Marketing: KLM’s live high five
People in New York and Amsterdam were challenged to master the perfect high five, with the winners recieving a return trip to either New York or Amsterdam
11.09.14
Great Experiential Marketing: Contrex’s projected strip tease
Contrex encourage people to burn 2000 calories in return for a 3D projection mapped male stripper