05.09.14
Measuring the value of experiential marketing: Rave v revenue
Numerous consumer surveys in recent years found that experiential marketing is one of the most effective and valuable ways to convert consumers to brands.
05.09.14
House of Vans brand experience
Vans transformed the London’s Old Vic Tunnels into an indoor skate park which was dubbed 'House of Vans'.
04.09.14
Because’s Generation Green campaign for British Gas shortlisted
Generation Green initiative, an energy-saving education programme for primary school children, has been shortlisted in two categories in the FMBE Awards.
03.09.14
Bissell Canada’s subway platform stunt
Bissell Canada's brand manager eats off of a subway platform floor after using the company's new vacuum to clean the floor
29.08.14
Turkish Airlines’ tram full of basketballs
Italty given the chance to win a holiday to Istanbul if they guess the amount of the basketballs in a tram, ahead of the Euroleague Final
29.08.14
Nike’s pop-up brand experience
In a bid to get people talking about its new Nike Court collection in the run up to the U.S. Open, the sportswear giant constructed a pop-up space for non-stop tennis tournaments on a busy crossroads in New York
27.08.14
Great Experiential Marketing: IKEA showrooms for rent on Airbnb
Airbnb offer up showrooms in IKEA, Sydney for people to rent
21.08.14
Discovery Channel’s shark week fin fest
Sharks invade LA for the Discovery Channel's Shark Week
19.08.14
Chilsung Cider’s magical wish vending machine
People were leaping for cider in a railway station in Seoul in return for granted wishes