No stranger to large scale brand experiences, urban footwear and clothing brand Vans transformed the London’s Old Vic Tunnels into an indoor skate park.
The space, which the brand dubbed ‘House of Vans London’, will also host an abundance of other activity – and it’s all free to attend.
Read more over on the Marketing Society blog, where Managing Partner Joss Davidge blogs weekly about impressive experiential marketing campaigns he has spotted.