06.11.14
Nissan’s Oculus Rift rollerblading experience
Nissan showed off the features of the Nissan Juke whilst using the Oculus Rift to allow members of the public to play their Chase The Thrill virtual experience
06.11.14
Great Experiential Marketing: Perrier’s street art party
Perrier created a street art event centered around nine original designs that were curated by three street artists from Paris, Japan and Brazil.
30.10.14
The Walking Dead’s zombies at the bus stop
Commuters were in for a scare as an augmented street was invaded by zombies to promote the new series of The Walking Dead in Austria
29.10.14
Marketing to millennials – 7 things you need to know
As millennials age, so their purchasing power increases year by year, offering growing opportunities for brands. So what are the best strategies for engaging this distinctive group?
21.10.14
Tim Hortons’ neighbourhood takeover
Tim Hortons become everyone's neighbour as they creat a pop-up shop inside a house in a Canadian neighbourhood
21.10.14
Great Experiential Marketing: Pay with calories at pop-up shop
Colum Light swap money with calories as people burn and earn them to pay for their new sporting goods
17.10.14
Millennials were all ears at Sennheiser’s Ear Love Palace
Sennheiser, the high-end audio brand hailing from Germany, set out on a 10-day ear-centric experiential campaign in New York City.
16.10.14
Great Experiential Marketing: Quilmes’ table football
Football fans play each other at the same time in different places as beer brand Quilmes creates an online foosball table for fans to play
15.10.14
Great Experiential Marketing: Interactive Pictionary ad
Shoppers in Canada played Pictionary in a mall as they win larger than life prizes in a promotion by the game creators, Mattel