10.10.14
Great Experiential Marketing: Strauss’ hidden treasure
Kids in Israel dig up buried treasure on the beach in the form of a chest full of ice cream
10.10.14
Great Experiential Marketing: Icelandair stopover experience
Icelandair gave a free stopover tour of Icelnad to one passenger which included thing slike cooking organic lamb and rye bread in a geothermal hot spring, picking wild crowberries and bramleberries and relaxing in a secret geothermal lagoon
10.10.14
Mountain Dew’s Oculus Rift activation
Mountain Dew wanted to make the 10th iteration of its Dew Tour special this year, and give people the chance to skate with some of the best skaters in the world.
03.10.14
6 unexpected things to look for in your marketing agency
Deciding to change your experiential agency, or using a brand experience partner for the first time, is a big step.
03.10.14
Ralph Lauren’s #ProjectWarehouse
Emerging artists and musicians are at the forefront of the campaign, and they will get fans involved in each of their projects using social media
02.10.14
Great Experiential Marketing: Nike’s secret vending machine
Fuel points mean prizes in New York as Nike promote their Nike+ Fuelband
02.10.14
BEcause’s British Gas Generation Green campaign wins two awards
BEcause win two awards at the 2014 EVCOM Clarion Awards
01.10.14
Desperados break dances into town with Because
Desperados pays a visit to universities with their break-dance themed campaign.
30.09.14
Because doubles the fun at The Color Run London
Olympic park gets covered in colour at the UK leg of The Color Run series.