01.12.14
Talkspace gets people talking about mental health
The revolutionary therapist app, Talkspace, has been on the market for over two years But the past few weeks have seen the app garner the most attention since its inception
26.11.14
This Bar Saves Lives’ art installation
Guests to The Bar Saves Lives event in LA took part in an interactive art installation. On arrival, they were handed a box that would later be filled with food and delivered to children in need
25.11.14
How brands are transforming retail spaces into brand experiences
The Laucnh of Titanfall sees stores transformed into Titanfall themed spaces for Microsoft's midnight launch
20.11.14
Great Experiential Marketing: Lacoste’s pop-up activation
A selfie-ready experience has been created by Lacoste ahead of their Fall/WInter 2014 collections which included iPad point of sales and pieces of art like the tennis ball Wave Pendulum
20.11.14
Great Experiential Marketing: KLM aeroplane to rent on Airbnb
Airbnb and Dutch Airline KLM transform a fully-furnished aeroplane for a one night stay to be won by the public
14.11.14
Great Experiential Marketing: Playstation’s SingStar taxi
The taxi, which only accepted singing as payment, graced the streets of Antwerp and Amsterdam to get people talking about PlayStation’s new karaoke game SingStar
14.11.14
Great Experiential Marketing: Oxfam’s dinner at the park
Oxfam Novib surprised people sitting on a bench in Amsterdam with a fancy pop-up dinner complete with cellists and fire artists
07.11.14
Marketing for Halloween – the best campaigns from 2014
Halloween has become one of the fastest-growing consumer holidays, which has in turn made it big business for retailers