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27.04.12

The month long exhibition explores the technological advancements of the past century and the way that "science has improved our daily lives" alongside the "possibilities unleashed by technology". To highlight this IBM has created a sensory experience, which included 47 foot screens

26.04.12

Nike launch the new Jordan Melo M8 trainer at an events that featured DJs, games and a spectacular light show

20.04.12

A Tesco store that looked like it had been lifted directly out of the 1960s, complete with hundreds of household brands in old packaging. Greg Bullen designed the store with the original Tesco philosophy in mind, Jack Cohen's "pile it high, sell it cheap" approach, which helps give the store an authentic 1960s feel

16.02.12

Visitors are able to enjoy free teas and coffees, whilst picking up energy-saving tips, and learning more about British Gas’ sustainable initiatives –smart meters, EnergySmart, free insulation for British Gas customers, energyshare (its partnership with River Cottage), A-rated boilers and microgeneration solutions such as Solar PV and Solar Thermal

10.02.12

Calling itself "the hottest new attraction in New York city" experience tour bus The Ride offers tourists a novel way to see the sights.

27.01.12

The Brugal Rum Shack will offer festival-goers the chance to sample Brugal Libre cocktails and play dominoes at a pop-up bar, built in the style of a traditional rustic bar from the Dominican Republic – the home of Brugal Rum.

27.01.12

Having spent the last 5 years in a senior role at Because London delivering campaigns for leading FMCG brands, Meredith Cranmer has recently returned to her native shores to head-up our new Australian office.

19.01.12

Golf fans have a go at splashing, digging or thwacking the ball back onto the green at this year's Open with HSBC

13.01.12

This month at Because, we’re proud to announce that we’ve opened our first overseas offices in Sydney and Moscow as we start to grow our global network.